Viacom comes ’round to ‘Dance 360′.(Dance 360)(Brief Article) go to web site keenan and kel

Daily Variety February 17, 2004 | Oei, Lily Viacom Station Groups have picked up competitive hip-hop dance show “Dance 360″ and skedded it for a fall bow.

In the show, dancers battle each other to win the approval of an audience seated in the round. Half-hour strip will be hosted by Kel Mitchell (“Keenan and Kel”) and actor-rapper Fredo Starr (“Moesha”).

Produced by Hat to the Back Prods., “Dance 360″ was developed for Viacom’s UPN stations and L.A. independent station KCAL, which also will carry the show.

“Throughout the last couple of years we’ve been looking to infuse our UPN stations with fresh, original programming,” said Dennis Swanson, exec VP and chief operating officer of Viacom Television Stations Group, “and we’re confident ‘Dance 360′ will strike a chord with our target demographic.” Distributor Paramount Domestic Television is aiming for young adult viewers in early fringe. go to site keenan and kel

Show is exec produced by Claude Brooks and Ralph Farquhar.

Oei, Lily